Impacts of Cinema

It goes without saying that films have a great impact on us, individually and socially. Cinema, as an art form, has improved a lot by becoming a serious art form and a branch of study by itself. Surprisingly, very few earnest endeavor have been made to assess the social and psychological impacts of films on us from an academic viewpoint. In a country like India where a large portion population is still uneducated, films as the most popular media of communication influences the youth immensely.

With films burgeoning every Fridays and almost all of them making a decent amount of profit, (all of them are not hit or super hit, but most of them succeed to rest on the borderline of no-profit-no-loss) it’s quite clear than films have gained superiority over others as an art form. Whether that is good or bad is not germane to my discussion, though. This composite art form has helped to popularize music, dance, literature, and have earned fame for quite a decent number of people.

Films are capable of creating hypnotic impacts on the society. The cult film “Sholay” by Ramesh Sippy is a landmark one having crossed all the milestones of popularity. The film was released on the 15th of August 1975, and even after so many years, the trance created by the film has remained alive. The iconic characters of Jai, Veeru, Thakur, Gabbar, Basanti, Kalia, Sambha, and Rahim Chacha have become immortal in the history of Indian cinema. Besides, the dialogues have become proverbial, we use them anywhere and everywhere- “Yeh Haath Mujhe De De Thakur”, “Kitne aadmi thhe?” or “Chakki pising and pising” these are almost a part of Indian vocabulary.

Very few movies are able to create a global impact and the few that have succeeded,  Dilwale Dulhaniya Le Jayenge directed by Aditya Chopra is sure to be one of them. The charm of Shahrukh and Kajol, the melodious music and the essence of Indian culture- the trio was irresistible. 20 years ago, I was merely a kid then, many parents had dreamt of naming their son as Raj and daughters as Simran. I think due to the impact of DDLJ, these two names are so common in our generation! Still, now we can see pictures of couples in the legendary sarshon ka khet, the man posing as Shahrukh with stretched arms and the woman standing in front. Such are the mesmerizing impact of films.

Many other films have been succeeded to create a wave, Lagaan, Hum Aaapke Hai Kaun, Mother India, Mughal-e-Azam to name a few others. They have influenced the youth to change their lifestyle as well as hairstyle. Films often showcase an exaggerated amount of violence and sex, create a Utopian world, make people think everything is as glitzy and easy-going as shown in the life of the heroes and heroines. They create a make-believe world and often the gullible young minds are misguided.

The great potentialities of films could be more explored to educate the mass while being a popular genre of entertainment.

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

Five Fantastico Trips I Want To Make Before I Die

Travelling expands our mind. It refreshes our souls and rejuvenates us. Perhaps, there is nobody who doesn’t like to travel. There are many means to travel far and wide, conveyances for faster transportation being the air mode, is immensely popular with those who can afford as it saves time and energy. But ironically, I find the most comfortable means of transport to be the railways. The laid-back way of passing through different states, watching mountains, lakes, rivers, people passing by in fleeting seconds make me happy. If I can manage time, I always prefer to travel by train. Time is the most important factor in this case, I know, so I’ve made a bucket list as the five fantastico train journey I want to make in my lifetime.

I’m still to visit the pride of India, The Tajmahal. I want to visit Agra on the Maharaja Express, the most expensive and luxurious train in India. It belongs to IRCTC and covers Delhi, Jaipur and Agra. It also has made its place in the 2011 list of World’s Top 25 Trains by The Society of International Railway Travelers. It is famous for not only its royal treatment on board but also the off-rail tours conducted by it during the journey including visiting the monuments, heritage sites, palaces, guided shopping etc.

The Golden Chariot comes next. As the name suggests, it is in fact designed to look like a chariot! There are 19 coaches on the train all of which are coloured purple and gold, sporting the logo of a mythological animal with the head of an elephant and a body of a lion. Enchanting, isn’t it? It connects the important tourist spots of the states of Karnataka, Kerala, Goa and Tamilnadu and, is operated by the Karnataka State Tourism Development Corporation. The train has five-star amenities including a spa!

The Seven Stars in Kyushu is called a “cruise train”. Kyushu is Japan’s third largest island and this train ride offers a beautiful journey through it. The passengers can savor the beauty of the island while enjoying the majestic treatment offered by the hosts. The train is intricately decorated with fourteen en-suite cabins. The passengers alight at different points to take part in excursions.

Golden Eagle Trans-Siberian Express, there is no better way to enjoy the serene beauty of Siberia! The train has two imperial suites (I want to avail one) along with Gold and Silver class accommodations. It covers the famous Trans-Siberian route between Moscow and Vladivostok, as well as special tours of the Silk Road, Russia’s Arctic and the Caspian. Scrumptious food, opulent decor and magnificent panoramic view are enjoyed by the passengers while taking this luxurious leisurely tour covering two weeks and crossing eight time zones!

Perhaps the most authentic and famous of the luxury trains is The Venice Simplon-Orient-Express (It’s the one on which Agatha Christie wrote her famous mystery novel)
The train still follows the legendary route from Paris to Istanbul though a few other itineraries are also available. I want to travel following the authentic route.

These are my dream trips, fantastico is the word to describe them. I know I have to shell out a fortune to avail them, but I nurture the dream, and I would succeed someday.

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

Picture Credit: www.irtsociety.com

Impact of Reading Books

Reading is a fundamental thing. It is an integral part of life. We need to read not only for the entertainment but for the development of our mind and brain. Only reading can help you to be the human being you want to be, to prosper in life and, to gain a place of your own among millions of other people. It is all about enlightenment. The most wonderful thing is, reading helps to become a better person, a person who has knowledge about many a thing and who can understand and know the life story of others.

By the above statement, I mean to say reading has a great impact on our life. A person is known by the books he reads, so goes the adage. But before we start reading by ourselves, it’s always the parents who read to us to grow the interest in us about book and reading. My mother used to read to me, mostly stories from Aesop’s Fables or some fairy tales. When I learnt to recognize the alphabets and could spell out words, she deliberately stopped reading the story at an interesting point when my childish curiosity was at its crescendo. She forced me to read the next few lines myself and thus had created the habit of reading in me. Victor Hugo said in Les Miserables, “To learn to read is to light a fire; every syllable that is spelled out is a spark.”- this is the most remarkable analogy I’ve ever heard about reading.

Reading stimulates the mind, it helps to look at the same thing from different perspectives and broadens your mind. The impact of a good book stays with us for a long time and helps us to choose our actions in the right way.

Reading helps to gain knowledge about different things. You can visualize the world in between the covers of books, you can see the world through words.
Another impact of reading is that it helps to improve the memory. When we read a story book, we need to remember the sequence of events, detailing, names of the characters and events so that we grasp the whole story meaningfully. Reading requires a seamless connection between your intelligence, concentration, understanding ability and imagination, the last one is more needed when you are reading a fiction. So, reading is an exercise for the brain.

The most wonder impact of reading is its entertainment quotient. Reading a book of one’s choice can have peaceful effects on minds. Pregnant women are often advised to read good books to keep their mind fresh and calm, this is said to have positive effects on the baby. We all know the story of Abhimanyu from The Mahabharata, who learnt the way of breaking the chakrabyuha (an intricate battle plan) while he was in his mother’s womb, but didn’t know the way of coming out. His mother missed out listening to that part. In ancient times also, people used to believe this.

Reading helps a lot to improve vocabulary and writing skills. It also increases concentration and patience.

The crux is, though a solitary endeavour, reading has a great impact on us, it helps to develop our latent skills and, makes the prominent ones sharper.

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

A Fantastico Experience

I’ve travelled a lot throughout my life. So many trips have done with family and friends, have gone abroad for official purposes. But, there are very few trips which are literally unforgettable. Travelling is always a fun and in that sense, every trip means happiness. Still, there memories and incidents associated with some journey that make them very much special. The fond memories of such a trip are very close to my heart and perhaps, it would ever be.

I was in Bengaluru for about 8 months in 2012. I was totally a stranger in the city with no acquaintances, let alone friends. In fact, I was transferred on an emergency basis to serve a client based there. It was a temporary shift and the hike offered was pretty decent. So, technically, there was nothing to complain.

I’m not a workaholic but I wanted to finish the project as soon as possible and, worked for hours on weekdays, felt totally sapped out on weekends and slept. That there was no friends or nowhere to go about, didn’t bother me. My company arranged my stay in an apartment. The only person I used to talk there with was another boy who lived on the same floor, just opposite to my 1 BHK flat. He was living there alone too, the flat belonged to one of his relatives. He was known as Iyengar and was from some village.

One Saturday morning, he knocked at my door. It was only 7.30 am and I was fast asleep. I opened the door with a big question-mark written quite unmistakeably on my face. He smiled wryly and said, suddenly he got a call from his mother that his father has fallen ill and might need to be hospitalized as said by the local doctor. He had to go home and he asked me whether I could accompany him for there were a lot of things to take care of in case the hospitalization was needed. There being no one in the house except his mother, he might need some help.

I had to agree because there was no other option. We left for his village on his bike at about 9 am. He told me it would take about 5-6 hours to reach there.

There is nothing much to say about the road trip. We reached his village in a little more than five hours. The good news was his father was recovering. The things that made me overwhelmed was the treatment I got from his family and fellow villagers. They were eager to show their gratitude in every possible way. During lunch, Iyengar’s mother served home-made delicacies. She lamented that they were strict vegetarians and, so had nothing to offer as per my choice. I would never forget her kind words, it mattered a lot because Tamil Brahmins are quite conservative in this respect. I said her several times I actually enjoyed the food and she needed not to worry. She was not very proficient in English, with a limited vocabulary, she tried her best to show her love and kindness. I realized where love speaks, language can’t stand as a bar. The love I received in those two days from some unknown people would be a treasured. And all because I accompanied their son as he needed help.

The innocence, kindness and love I received from absolute strangers have made that trip one of the most memorable ones of my life. A fantastico experience of a different type, so to say.

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

Jazz-Passion Sings

I’ve said earlier in this blog that my interest in music grew from the childhood. My parents were the inspirations, they were all ears to different types of music and they believed, music speaks of emotions and passion regardless of the language. So, from my very childhood, my ears were trained to listen to different genres starting from Hindustani classical to Latino pop. Music wafted in the ambience of our house.

My love for jazz originated much later, though. My cousin was a music aficionado and was five years older to me. He had a huge collection and I spent many evenings at my uncle’s house listening to different voices while savouring ‘poha’ made my Shweta aunty. My cousin, Vivek, was a die-hard fan of vocal jazz. When I first listened to Frank Sinatra, honestly, I didn’t like him much. But, after watching Anchors Aweigh, I just fell in love with him and his voice! Songs like “fly me to the moon’ or “I’ve got you under my skin” can transport anyone to a different level. The lyrics, the emotion and the mesmerizing voice- together the impact is irresistible.

Nat “King” Cole and Lena Horne, come next to my list of favorites. For the latter, her expressive singing voice earned her musical roles in white movies in the 1940s, when it was still illegal for some theaters to screen films with black actors. She was not only a singer but also a rebel and a fighter.

Basically, jazz music is characterized by a strong but rhythmic understructure flexible in nature. Improvisation, that is, creating and rebuilding at the spur of the moment, according to me, is the essence of jazz. It is partly planned and partly spontaneous. It is said, jazz is considered as the best example of what democracy should be- individual freedom with responsibility to the group. The inspiration of Jazz must be created in the mind first with passion and spontaneity. Jazz is accompanied by instruments like saxophone, trumpet, piano, double bass, and drums most of the times.

It might sound hilarious but we did make a jazz group in our locality, my cousin, and his three friends and I being the members. I used to be the lyricist and, my cousin was on drums. We even performed in local functions a couple of times. Of course, the enthusiasm subsided with passing days and as the members got engaged in studies and jobs, our jazz story came to an end.

The music genre which once stormed America during their emergence in the 1920s is still regarded as one of the best ways to speak out the ways. To speak out the ways with the language of music. To make it clearer, if classical music is like a good book, jazz is like a good conversation, it changes and comes out differently even if you discuss the same thing. There lies the spontaneity or improvisation of which I talked above.

Jazz is a bit complex and often you need to listen to a song more than once to grasp the beauty of it. But, trust me, if you get it somehow, you are bound to fall in love with jazz.

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

Impact of Blogging, a Fantastico Journey

My blogging journey started exactly 18 months ago. I’ve been an enthusiastic writer since my school days. I used to write poems, short stories but was always hesitant to show it to anybody. That were the secrets kept within the pages of my notebook. During my engineering days, I almost forgot to scribble anything. The ideas either didn’t occur or when they did shine, I was too busy with my studies. After getting my first job, the ecstasy of earning and spending on my own was overwhelming and writing as a hobby was still to resurface. Then after settling on my second job and being in this IT industry for five long years, the monotony was rising slowly. Then, as a result, the writing bug slowly creeps in and, finally, I started this blog.

It has been a fantastico journey so far. Blogging makes us look beyond ourselves. I’m not a great reader, but since I’ve started writing on this blog (my sister has some contributions to this blog, too and I have to acknowledge her), I’ve resumed my habit of reading. I enjoy reading posts people publish on their blogs. Blog posts do reveal different incidents of their life and work and I love reading those tidbits.

The journey of my blogging is something very much like the new car introduced by Tata Motors. The new Tata Zica is a zippy car. It’s peppy, spacious, strong, fuel-efficient and is based on an all-new platform. The unique design makes it a fun drive. Similarly, blogging has opened new horizons to me. I have come to know of things and write about them which I couldn’t think of before.

The sojourn as a blogger till now is really a peppy one. I’ve made friendship with new people, they all have different point of views towards life and things, but they all share the same love, the love of blogging.

The most amazing thing is I’ve discovered one of my school friends here in the blogosphere. We studied in the same school for just 4 years and then his father was transferred to another city. But he was a good friend to remember. A few months ago, while I was just aimlessly going through the list of bloggers on Indiblogger, I happened to stumble upon a name that rang a bell. I visited the blog and emailed him to confirm the identity. The reply came within 20 minutes! We both were happy to meet each other after a decade. He runs a tech-blog and his main goal is to help co-bloggers with information and know-how.

As Tata Motors defines the design of the new Tata Zica as ‘expressive and exciting’, similarly, words scribbled on this blog are moving expressions of my heart. They reflect my passion for writing. I don’t write to preach, I write because I’ve something to say and the feelings are unleashed through words. Blogging has undoubtedly impacted my life by making it a better one.

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

Impacts of Global Warming

Over the past century, we, the humans have changed the earth’s atmosphere in dramatic ways resulting in global warming. At present, it’s the most controversial environmental issue. Global warming severely affects the natural balance of the environment and, as a result, the climate has gone through unwanted changes throughout the world.

The exchange of incoming and outgoing radiation that warms the earth surface is often referred to as the greenhouse effect because a greenhouse works in the same way. Indiscriminate use of fossil fuels, cutting down of the trees in abundance (deforestation) along with other factors have raised the percentage of greenhouse gases like CO2, methane, nitrous oxide and fluorinated gases in the atmosphere.

These gases trap sun’s radiation and the temperature of the earth surface increases. As air moves around the world, greenhouse gases become globally mixed, causing the glaciers melting which eventually raises the sea level. This could result in the flooding of low-lying coastal areas and cities, such as Egypt, the Netherlands, and Bangladesh. Many areas of the world are experiencing increased hurricanes, floods, droughts, and other natural disasters. It also affects the aquatic and marine life of plants and animals. Damage in the ozone layer is the most threatening effect of global warming.

The impact of the increasing global warming could be extremely harmful. Apart from torrential rains causing floods, drought, forest pests and wildfires are happening. This abrupt change of temperature in different parts of the earth is making the water of the oceans warm. As a result of this, almost in every mountainous region across the world, glaciers are retreating. In one basin in Glacier National Park in Montana, for instance, two-thirds of the ice has disappeared since 1850. If we can’t put a check on uncontrolled warming, the remaining glaciers could disappear by 2030.

Global warming is no more a prediction or threat, it is happening, right now! And, the impact of the process on this planet is getting worse with every passing day. Humanity doesn’t have much time left. We should start working immensely on stabilizing the concentration of greenhouse gases to thwart devastating effects from climate change.

Small changes in everyone’s life can help to check global warming. Indiscriminate use of vehicles and machines producing gases like CO2 should be restricted, Co2 emission being one of the major factors of global warming. Instead, renewable and non-conventional energy sources like the wind, solar and hydel energy should be given preference. People should be advised to plant more and more trees as trees maintain the natural ecological balance. There should be well-planned and environment-friendly drainage system to pass away the waste products and chemical wastages from mills and factories.

The earth has its own natural balance. To make life thrive on the earth surface, we need to maintain it. Or else, humankind would be in great danger in the near future. By following easy and simple steps, we can be able to stop the huge negative changes in the atmosphere by lessening the effects of global warming and even stop it a day.

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

Music of Nature

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Music is a thing we can’t live without. Commonly speaking, music are those notes, chords and tunes which are capable of producing a pleasing effect to our ears. We love to listen to songs and instrumental music, we have different choices and our likings vary. The world of music is vast with a myriad of tones and tunes. But have you ever pondered over the fact that music is always directly or indirectly influenced or inspired by nature?

Long ago, in ancient times, the sages were aware of the tremendous power of music. They knew music can transform, uplift and move us to a higher state of living. There were strict rules and precisions for chanting each shloka, taming the power of nature in the process. The right way to chant the mystical, sacred monosyllabic mantra ‘Om’ or ‘Aum’ can transport a person to a higher level of spiritualism.

There are innumerable sounds in nature. Every moment we are listening to them, some are subtle, sensitive while others are easily perceptible. When the sun rises every day, the morning with all its glory welcomes him. The flowers open up, leaves shine, and the birds begin their songs. I often wonder how do birds produce such a variety of sounds and what vocal intricacy and dexterity they have! I once read in a book, the songs of birds are produced by the coordinated activity of different muscles. Aren’t our favorite singers follow the same rule to make their renditions melodious and perfect?

So, here also, the inspiration comes from nature itself.

Not only birdsongs, but nature has an inexhaustible source of music. The drizzle has a soft, purring sound, the pitter-patter raindrops while a downpour is furiously melodious. The rhythm of a waterfall or a torrential river bickering down to a valley has an enigma. The sound which can melt you, mix you up with itself. The roaring of sea waves has a pattern in it, there is a hidden tune, and once you can decipher that, you can find yourself one with nature and music.

Music and rhythm are excellent ways of moving towards the discovering of identity. The inception point being hidden somewhere in the bosom of nature. Our audibility has a specific range and we can’t hear anything beyond that. Otherwise, I believe, we could hear the most soothing sound when a flower slowly blooms, when dewdrops transcend to the earth or when a butterfly sucks honey.

Music is ethereal, music is the offspring ob nature. The domain of music is ubiquitous. It flows through our blood, through our nerves. Even the hearts beats in a musical manner, with definite rhythmical beats. Once the beat is lost, we meet the end. It’s nature who has created us in this way, adorning every single second of our life with music, discernible or indiscernible to the mortals. Nature holds the key, the most complicated tunes, the sweetest melodious songs, the most soulful chant, all owe eternally to nature. For the inspiration, for the source, for the beauty of life- music.

Image Credit: quotesgram.com

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

A Fantastico Trip With a Peppy Navigator

Friends are always a fun to be around, more so when you have some crazy, peppy friends! Any normal journey could become a fantastico adventure then! The closest circle of friends I have is a bunch of such guys. Five of us, whenever we used to meet on any occasion, we had loads of fun. This reached its crescendo when we all went onsite to the USA for six months. On weekends, we had nothing to do as such. None of us liked shopping and the list of things we all had from our families got done.

So, we decided to take a trip of the city we were staying, Los Angeles. Now, the thing is, none of us liked the concept of GPS because we didn’t want to be ordered by a mere mechanical device. We rented a car and decided to make the journey with the help of Google Maps and MapQuest. One of my friends, Avinash, took the place of the navigator. There was a risk, obviously, to drive without GPS, but we didn’t care.

So, our journey began at 8.00 am in the morning. It was a pleasant day and we were in a jovial mood. Nothing special happened as such as we visited a few places following the tourist guide. We were enjoying ourselves to the fullest.

After having our lunch at a cafe, Avinash was pondering over the road Atlas. After all, as the navigator, he had some responsibilities. Suddenly he announced that there was a beach  a few miles away and suggested that we should be there. So far he did his navigation job quite well, so none of us had any doubt of his skill. It sounded wonderful to  be at the beach in the afternoon, so we unanimously supported him.

This time, Santa, another friend, took the driving seat. I was feeling very sleepy and as soon as the wheels started to move, I dozed off.

I woke up suddenly as all four of the rest were almost shouting over something. It took me some time to get the situation. Then I understood that we were moving for almost an hour with no sign of beach anywhere. Everybody was excited and all of them started a heated argument as what to do next, which way to go.

Avinash tried to pacify us. He was still very much confident about the existence of the beach somewhere nearby. He kept on saying,“aare yaar, thoda toh sabar karo. mil jayega”, as if we were at a random search!

However, after about 45 minutes, when we had lost all hopes about the beach, he shouted excitedly,”the beach is right there, take the next exit and just half a kilometer”.

We were visibly relieved. After 10 more minutes, we reached the spot and was taken aback! It was not a sea beach, it was a market complex named “The Beach”!!

We all burst into laughter seeing Avinash’s expression. It was one of the most amusing moments of my life.

But we learnt the lesson of the lifetime. It’s always wise to use GPS when one has a navigator like Avinash!

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

Impacts of Advertisements

Advertisements are paid forms of mass communication, done to persuade the consumers with an ultimate objective of passing on the information, or publicizing a product, idea or service that might stimulate the viewers to go for it. It is the most important aspect of marketing in the modern society and indeed has deep impacts on our social and psychological being.

There are many sources through which one can advertise their products or service. Ranging from a simple notice on a wall to a million-dollar assignment with some celebrity endorsing a product. Advertisements are all around us. When we step outside the house, billboards appear in front of us. Continuous exhibition of products can be seen on television and newspapers and on the internet. In this highly competitive world, advertising does make either a product a hit or a miss. Everyone and everything need propaganda for selling, for which advertising seems to be the perfect solution.

Since India has opted for the open economy policy, global brands have found their way in the country. Advertisement helps a lot to make people aware of such brands. Influencing audiences through video commercials are the easiest way to promote anything as it leaves a strong and lasting impact on the mind.

In the recent years, advertisements have taken a distinct place in our everyday life. The question is, do they have positive or negative impacts? I would like to say, both.

Advertisements make us aware of the newest techniques, products and information. We can get news on different things through them. Advertisements celebrate change and internalize change for those who become better by using a certain product or service. We can compare different brands and choose from a range of products. Thus, in a way, they help to keep monopolization at bay.

But, everything about advertisements is not so bright. Advertisements awaken greed inside us. A consumer gets allured by the dazzle of advertisements. They try to diminish the difference between a consumer’s need, want, and aspirations. No one can deny the fact that at some point of life, they’ve bought things which were not needed at all, and he/she just had fallen to the temptation of the advertisements.

Children are perhaps the worst affected. Their tender minds are gullible enough to believe in all that are shown and said in an advertisement. My seven-year-old niece, after watching a popular advertisement of a particular chocolate bar, really began to think that would make her forget all worries!

Even adults are not spared. Some advertisements make young generation too much obsessed or sensitive about their physical attributes and they develop certain complexes. To boost the sale and win over customers, companies often pour a great amount of money on advertisements. The good feeling of possessing a certain expensive brand is instilled in the consumer and he/she yearns to own that particular product even when that is beyond their reach. Thus, a psychological pressure is created on the consumer which is not healthy at all.

However, it’s not possible to stay away from advertisements in today’s world. They are an essential part of the society.  Rather, we should try to use our intellect and wisdom to judge a product before believing blindly in advertisements.

This blog post is inspired by the blogging marathon hosted on IndiBlogger for the launch of the #Fantastico Zica from Tata Motors. You can apply for a test drive of the hatchback Zica today.

Picture Courtesy: WellBlogs